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Education Sessions

Education Sessions

PMA Session 1

PMA Session 1
November 9th, 9:15 – 11:00
Room Don Alberto III

Global Retail Strategy Seminar: Benchmark. Target. Grow.

How does your product line and business strategy measure up to your competitors’? As a producer, exporter, or business solution provider, it’s almost impossible to capture your piece of the global market without knowing. This session is your open door to find out.

Top supermarket executives from around the world will expose the key factors suppliers must know about their markets and consumers, intricacies and supply chain challenges, approach to supplier selections and business models. Retailers will uncover how to benchmark their fresh produce business against the top retailers, worldwide. The experience is a deep dive into today’s retail trends and market strategies, driving your profitability and helping you reap bountiful rewards.

Speaker/Moderator:

Speakers/Panelists:

PMA Session 2

PMA Session 2
November 9th, 14:30 – 16:00
Room Don Alberto III

The Next Frontier: Exploring New Opportunities in China

China’s second-tier cities are first-class opportunities. By 2020, more than 60% of China’s middle-class consumers will live in these fast-growing cities. Simultaneously, Latin America fresh produce exports have been growing. But capitalizing on this fertile market requires a keen awareness of regional business characteristics. Know how to talk the talk and your business will prosper.

In this session, you’ll gain invaluable insight into regional product preference and acceptance, price and quality sensitivity and shopping behavior. You’ll learn how to formulate a sound game plan based on market needs, consumer trends, distribution and logistics. And you’ll increase your ability to evaluate and appreciate the exponential potential of these increasingly profitable relationships overseas.

Speaker/Moderator:

Speakers/Panelists:

Technical Sessions

WEDNESDAY, NOVEMBER 9TH, 2016
8:00 – 18:00 REGISTRATION
ROOM DON ALBERTO III: PMA Session I Presentation
Description

How does your product line and business strategy measure up to your competitors’? As a producer, exporter, or business solution provider, it’s almost impossible to capture your piece of the global market without knowing. This session is your open door to find out.

Top supermarket executives from around the world will expose the key factors suppliers must know about their markets and consumers, intricacies and supply chain challenges, approach to supplier selections and business models. Retailers will uncover how to benchmark their fresh produce business against the top retailers, worldwide. The experience is a deep dive into today’s retail trends and market strategies, driving your profitability and helping you reap bountiful rewards.

09:15 – 11:00 Global Retail Strategy Seminar: Benchmark. Target. Grow.
Mrs. Sandra Arriaga, Co-founder and Managing Director, Leonardo 1452
Mr. Hugh Mowat, Head of Technical – Produce , WM Morrisons Supermarkets – London
Mr. Eduardo Galindo, Sr. Director, Global Food Sourcing – Chile, Walmart Global Food Sourcing – Chile
Catherine Gao, Vice President & General Manager of the Import and Export Division, Qunfeng Fruit Chain Co., Ltd.
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11:15 – 12:00 OPENING CEREMONY
Sr. Luis Schmidt M., Presidente de Fedefruta.
Mrs. Nancy Tucker, CAE, VP of Global Business Development, Produce Marketing Association.
Sr. Alejandro Buvinic A., Director de ProChile.
Sr. Carlos Furche G., Ministro de Agricultura.
Ribbon Cutting – Expo Opening
ROOMS DON ALBERTO I AND II: Technical Session N° 1 : Economical
Description Legislatives Reforms established by the present government have impacted chilean Economy, and the Fruit Sector has not been free of uncertainties or, why not say it, strong preocupations to this respect.
With a Water Code which changes ignore the property of primary users of this hidric recourse; a Tax Reform of very difficult adaptation for farmers; and a Labour Reform which does not address the peculiarities of the work of the fruit segment.
12:00 – 13:30 Chilean Economy: pruning and thinning to reap better results; visions to find a convergence in times of crisis.
Mr. Rene Cortazar S., Commercial Engineer, Economist.
Mr. Felipe Larraín B., Commercial Engineer, Economist.
13:30 – 14:30 BREAK ( Lunch Time at the Food Trucks Area )
DON ALBERTO ROOM I: Technical Session N° 2: Economic Agro
Description National Fruticulture requires of public policies that consider the pecularities of work in rural areas, where climate is a preponderant factor at the time of taking investment decitions which can help to a real decentralization of the country. The lack of rural infrastructure, as well as comparing cities; a Labour Reform which does not consider seasonal workers, or modifications to the Water Code which generate uncertainty in basic constitutional rights like private property, concerns a sector that has many proposals to provide.
14:30 – 15:10 Tributational Challenges for fruitculture 2017
Mr. Carlos Boada C., Lawyer, Professor Universidad de Chile.
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15:10 – 15:40 Classification of Water Rights? Gremial analysis of SNA.
Mr. Patricio Crespo, Presidente SNA.
15:40 – 16:00 Water That You Don’t Drink, Let it Run. Water Code Reform
Dr. Sebastian Leiva, Lawyer, Array & Cia.
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16:00 – 16:30 Coffee
16:30 – 17:00 Facing workforce problems, Fruitculture Productivity.
Mr. Gabino Reginato M., Ingeniero Agrónomo, M. Sc., Universidad de Chile.
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17:00 – 17:30 Models and Management of inter-estate human recourse in chilean agriculture.
Mr. Juan Horacio Grant L., Agronomist Engineer, MBA Consultor Organizational Development.
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17:30 – 18:00 What is the demand of agricultural entrepreneurs regarding training?
Mr. Ignacio Valdes, Director Blue Consulting SPA
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DON ALBERTO ROOM II: Technical Session N° 3: Technology, Innovation and Development
Description Which are the problematics at garden level that require of solution now?.. The innovation as matter of adaptation to changes, and the technology applied to fruit production can be the ways to find concrete solutions to present challenges as well as from the search of new varieties in new conducting systems to make labour more efficient, or the use of farm equipment that encourages mechanization.
14:30 – 15:00 Mechanic Harvest for Berries.
Mr. Felipe Rosas O., Director Rconsulting Group SA
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15:00 – 15:30 How to profit a fruit orchard using new technologies.
Mr. Marcelo Correa D., Agronomist Engineer, Private Consultant.
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15:30 – 16:00 Mechanic Harvest of nut tres, almonds and plum tres. Efficient design.
Mr. Francisco Donoso D., Agronimist Entrepreneur.
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16:00 – 16:30 Coffee
16:30 – 17:00 Efficient use of platforms in Apple tres and Stone fruit.
Mr. Osvaldo Encina M., Tecnotrans Agroservices Manager.
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17:00 – 17:30 Problemas cuarentenarios de los frutales en Chile, qué es lo que está pasando a nivel mundial.
Mr. Rodrigo Astete R., Ingeniero Agrónomo, Jefe División de Protección Agrícola y Forestal, SAG.
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17:30 – 18:00 Situación actual de la Lobesia Botrana en Chile. Desafíos.
Mrs. Grisel Monje V., Ingeniero Agrónomo, Directora Ejecutiva Programa Lobesia Botrana, SAG.
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SALÓN DON ALBERTO III: PMA Session II
Description

China’s second-tier cities are first-class opportunities. By 2020, more than 60% of China’s middle-class consumers will live in these fast-growing cities. Simultaneously, Latin America fresh produce exports have been growing. But capitalizing on this fertile market requires a keen awareness of regional business characteristics. Know how to talk the talk and your business will prosper.

In this session, you’ll gain invaluable insight into regional product preference and acceptance, price and quality sensitivity and shopping behavior. You’ll learn how to formulate a sound game plan based on market needs, consumer trends, distribution and logistics. And you’ll increase your ability to evaluate and appreciate the exponential potential of these increasingly profitable relationships overseas.

14:30 – 16:00 The Next Frontier: Exploring New Opportunities in China
Mrs. Nancy Tucker, Vice President Global Business Development, Produce Marketing Association
Mr. Gonzalo Mena Carriel, Managing Partner, China Fruit Solutions
Mr. Kurt Huang, General Manager, Shanghai Oheng Import & Export Co., Ltd.
Mr. Eric Li, Vice President of Supply and Alliance, Shanghai Yiguo E-Commerce Co., Ltd.
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THURSDAY, NOVEMBER 10TH, 2016
8:00 – 16:00 REGISTRATION
ROOM DON ALBERTO III: Global Cold Chain Alliance
Description

The global outlook for cold chain logistics is rapidly changing. To meet the needs of a growing population, changing consumer preferences, and rising incomes, the demand for cold chain logistics is rising. Growing capacity of cold storage warehouses, adherence to food safety best practices, and increasing reliable infrastructure is key to meeting these needs. Join this session to learn about global trends, with a specific focus on Latin America, Europe and China.

A panel of industry leaders will share their passion and insight with students and young professionals at this hour long session. The panelists will speak on rewards, challenges, trends, and opportunities in our industry. The session will give participants the chance to learn and network with future industry talent and industry leaders across the supply chain.

10:00 – 11:00 Global Trends for Cold Chain Logistics
Mr. Richard Tracy, Vice President International Programs, Global Cold Chain Alliance
Mr. Manuel Kabana, General Manager & Director, Friopuerto Investment, Cold Storage Division
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DON ALBERTO ROOM I: Technical Session N° 4 : Technical production
Description Last season experiences that could serve as lessons for the present one?
Chilean fruitculture is going through a decrease in its production due to weather setbacks (wet spring, rains in harvest); therefore it is necessary to rethink productive strategies in order to prevent damages to the exportation fruit. Applications and their frequencies, daily handlings, and early decisions to endure a panorama that could reiterate in the months to come.
11:00 – 11:30 Working Patterns in table grapes, Valparaiso Region.
Mrs. Marcela Carrillo M., Agronomist Engineer, Chief Project FIC, 58 Working Patterns of Table Grapes; Valparaiso Region.
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11:30 – 12:00 Coffee
12:00 – 12:30 Projections Season 2016/2017 and management proposals to optimize the final result.
Mrs.Carolina Cruz V., Agronomist Engineer, President UVANOVA
Mr. Cristian Urban, Agronomist Engineer, Director UVANOVA.
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12:30 – 113:00 Conduction systems to the alternative of spanish vine grapes.
Mrs. Carolina Cruz V., Agronomist Engineer, President UNANOVA.
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13:00 – 13:30 Comprehensive study in the conduction system of table grapes.
Mr. Arturo Campos, Agronomist Engineer, INIA La Platina.
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DON ALBERTO ROOM II:
Technical Session N° 5: Technical Production
Description What were the experiences that last season left and that could serve as lessons for this one?. Chilean fruitculture went through a decrease in its production, due to weather setbacks (wet spring, rains in the harvest), therefore it is necessary to rethink productive strategies in order to prevent damages to exportation fruit. Applications, and its frequencies, daily handlings and early decissions, to endure a panorama that could reappear in the months to come.
10:30 – 11:00 Escenario actual de las cerezas en Chile.
Sr. Oscar Aliaga O., Ingeniero Agrónomo, Asesro, Corporación Pomanova
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11:00 – 11:30 Retraso de la cosecha y atenuación de la susceptibilidad a la partidura en cerezos.
Sra. Karen Sagredo, Ingeniero Agrónomo, PhD. Fisiología, Universidad de Chile.
11:30 – 12:00 Coffee
12:00 – 12:45 Production Realities in Apple Trees.
Mr. Oscar Carrasco R., Agronomist Engineer, Pofessor in fruitculture Agronomy Faculty. Universidad de Chile, President POMANOVA Corporation.
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12:45 – 13:30 Technical Advances in Nut Trees.
Mr. Vittorio Bianchini J., Agronomist Engineer, General Manager FRUNUT.
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13:30 – 14:30 BREAK ( Lunch Time at the Food Trucks Area )
DON ALBERTO ROOM I: Technical Session n° 6: Technical Production
Description What were the experiences that last season left and that could serve as lessons for the this one?
Chilean fruitculture went through a decrease in its production due to weather setbacks (wet spring, rains in the harvest), therefore it is necessary to rethink productive strategies in order to prevent damages to exportation fruit. Applications and its frequencies, daily handlings and early decissions, to endure a panorama that could reappear in the months to come.
14:30 – 15:00 Production of grapes for raisins ¿A feasible and profitable alternative?.
Mrs. Isabel Quiroz L., Agronomist Engineer, Executive Director IQonsulting.
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15:00 – 15:30 Key tools for designing sustainable program to control Botrytis in exportation of table grapes.
Mrs. Marcela Esterio G., Agronomist Engineer, Mg. Cs., Associate Professor, Universidad de Chile.
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15:30 – 16:00 Botrytis in kiwi, associates species, principal causes of the increase in putrefaction associated to this pathogen and control strategies.
Mr. Jaime Anger S., Agronomist Engineer, MS. PH. D., Entitled Professor, Universidad de Chile.
DON ALBERTO ROOM II:
Technical Session N° 7: Markets and Trading
Description The room dedicated to Commercial Topics and of interest for producers will propose the necessity to go with new business through the diversity of products both industrialized and with added value, due to the complexity of the fruit season, which due to the adverse weather factors compromises the condition of some exportation species.
14:30 – 15:00 Season Prospectives 2016 / 2017 on berries.
Mr. Felipe Rosas O., Director Rconsulting Group S:A.
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15:00 – 15:30 What happens in the market with an offer of multiple red varieties, green and black available at the same time?
Mr. John Pandol, USA Importer, Pandol Brothers.
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15:30 – 16:00 New markets for Chilean Nut: China, India, Marocco.
Mr. Alvaro Jimenez S., President Chilenut.
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ROOM DON EDMUNDO: Center for Growing Talent by PMA
Description A panel of industry leaders will share their passion and insight with students and young professionals at this hour long session. The panelists will speak on rewards, challenges, trends, and opportunities in our industry. The session will give participants the chance to learn and network with future industry talent and industry leaders across the supply chain.
15:00 – 16:00 Career Pathways Panel
Mr. Manuel J. Alcaino, President, Decofrut
Mr. Miguel Allamand, President, Exportadora Subsole, S.A.
Mr. Christian Corssen, General Manager, Compania Frutera Santa Maria S.A